About Us
With over 30 years of experience in the industry, we are the trusted global leader in premium abrasives, welding, cutting and safety equipment.
We think out of the box, capturing the spark of creative ideas and transforming these into innovative, trusted and premium products that are the gold standard in the industry.
We work tirelessly to increase productivity and efficiency for our clients in every project.
We believe every worker should be safe at his job everywhere, every time. We don't rest on our laurels. We are constantly changing and evolving, improving and innovating to empower progress for a better and more sustainable world.
Our Mission
To distribute innovation and 'gold standard' industrial consumables, metal fabrication, and safety equipment that empowers progress in developing countries and helps build a better and more sustainable world.
Our Vision
To establish Tuff as the GO-TO global brand and The TRUSTED solution provider for industrial consumables, metal fabrication, and personal safety equipment
What We Believe In
We believe in creating innovative products that are the gold standard in the industry, that help increase productivity, and ensures the safety of every worker, every day, everywhere (sustainable planet).
Positioning
A trusted distributor for premium-quality abrasives, welding, safety, and related tools supply.
Our Brand Values
- We collaborate and work together as a team to win the market.
- We are a family, we believe in helping and growing each member of the team.
- We are committed to continuous innovation, constantly evolving our offerings to offer the very best to our clients.
- We value integrity. You can trust our word and we will honor our commitments.
- We are honest, open, and transparent, we honor and always speak the truth.
- We are friendly and approachable, always listening and understanding our client's needs.